Majority of automated test projects fail, some even put that figure to around 90%. Several factors contribute to that but fundamentally choosing the right framework is crucial.
We have implemented dozens of automated tests and have gathered a few that have been widely adopted on many client projects with great success. When we implement automated tests we look for robustness, stability, suitability to technology stack and what can be achieved. All these, of course after understanding the very goal of going into test automation in the first place.

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